The third MVA festival was considered an industry success,
as members of The Association of Video Post-production & Animation companies
Malaysia (POSTAM), Malaysian Association of Advertising Film Makers (MAAF),
and Advertising producers Guild (AMPG) came together to celebrate the event
from 25 to 30 May 1998. The festival included a video exhibition of award
winning TV commercial and experimental films from Malaysian, ASEAN, Commonwealth
countries and Europe. Alias Wavefront, Image 4D and Avid Technology were among
internationally acclaimed companies in filmmaking (new technologies, software
and techniques) that were part of the exhibition. Seminar facilitators included
Thomas Stellmach, an Oscar winner, and Phil Hoffman a professor from Sheridian
College, Canada. Growing ASEAN interest inevitably led to an introduction
of an additional award, Best Cinematography (ASEAN) attracting many entries
beyond Malaysian shores. Two other new categories introduced were Best Costume
Design, Best Performance in a TV Commercial.
