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Professional Craft:
Films or Constituent parts of films made in Malaysia
by companies or individuals for commercial use, that have been produced, broadcast
or disseminated using any conventional media: Cinema, in-store, DM, whether
in Malaysia or overseas between August 1st 2004 and September 5th 2005.

| Code |
Categories |
Descriptions |
| B03 |
Best Production Design |
Best Design of
the physical elements of a TV/ Cinema Commercial. The most visually
original, expressive or imaginative set design and/ or location, dressing
& propping etc. Recipient: Production Designer/ Art Director ...................................................................................................................... |
| B04 | Best Costume Design |
Best wardrobe design for
a TV/ Cinema Commercial in terms of accuracy or originality. Recipient: Stylist ...................................................................................................................... |
| B11 |
Best Music |
Best original score for a
TV/ Cinema Commercial. Recipient: Composer ...................................................................................................................... |
| B10 |
Best Sound Design |
Best use of non-musical elements,
sound effects or spoken dialog as a whole TV/ Cinema Commercial track
or in part. Recipient: Audio Engineer/ Producer ...................................................................................................................... |
| B12 |
Best Performance |
Best acting appearance in
a TV/ Cinema Commercial in terms of accuracy or originality. Recipient: Actor/ Actress ...................................................................................................................... |
| B13 |
Best Scriptwriting |
Best use of words or dialogue
for a film TV/ Cinema commercial in terms of original use of metaphor,
axiom, meter rhyme, phrasing etc. in accepted language broadcast in
Malaysia. Recipient: Scriptwriter/ copywriter. ...................................................................................................................... |
| B09 |
Best use of Motion Graphic Design |
Best Station ID, title sequences,
type manipulation etc. Recipient: Designer ...................................................................................................................... |
| B07 |
Best Special Effects |
Best in-camera FX; Motion
control, pyrotechnics etc, or post FZ; matting, image manipulation &
composing etc. Individually or a combination of all. Either as a whole
or part of a TV/ Coma commercial. Recipient: Special Effects Designer ...................................................................................................................... |
| B08 |
Best Animation |
Best Animation as a whole
TV/ Cinema Commercial or in part; cell, model, stop-frame, Claymation,
Rostrum, Computer generated images (CGI) etc. or a mixture of all. Recipient: Director of Animation ...................................................................................................................... |
| B06 |
Best Editing |
Best editing for a TV/ Cinema
Commercial in terms of technique, rhythm, pace or originality. Recipient:
Editor ...................................................................................................................... |
| B05 |
Best Cinematography |
Best use of light, lens,
filtration, composition and movement in a TV/ Cinema commercial. Recipient:
Director of Photography ...................................................................................................................... |
| B02 |
Best Director |
Best total execution of a
TV/ Cinema commercial script in terms of the intrusion, excitement,
clarity and originality imbued on the work by the director through the
look, performance, editing, sound, etc. Regardless of, or even despite,
the script or the story the realization of the film from printed page
to moving pictures. Recipient: Director ...................................................................................................................... |
| B01 |
Best TV/ Cinema Commercial |
Best single TV/ Cinema commercial
amongst all entries, in terms of total effect in execution and content.
A film or video or animation where unique or intrusive message/ story
concept and the execution create a singularly outstanding piece of work.
Recipient: Producer ...................................................................................................................... |



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